Hi all today gonna share a good news to all of you, did you guys still remember about BAUSCH + LOMB Biotrue® ONEDay Lenses I blog about last month. In the end of the post, I share a eye exercise video that For every video uploaded during the campaign, BAUSCH + LOMB will make a RM5 donation to the Malaysia Association for the Blind.
This campaign end on the 30th September 2015 and BAUSCH + LOMB Social Media Campaign Raises RM8,880 of donation for Malaysian Association for the Blind on World Sight Day 2015.
Although I am not able to presence during the Giving Cheque Ceremony to Malaysia Associations for the Blind. But in my heart I was deeply encourage and moved by this campaign purpose. Although the amount is not important in this campaign, but the purpose and the action that BAUSCH + LOMB did to the Malaysia Associations for the Blind was truly inspiring and encouraging.
At a Cheque Presentation ceremony held at the Headquarter of Bausch & Lomb Malaysia, Jake Kim, Managing Director of BAUSCH + LOMB, Singapore & Malaysia handed over a cheque worth RM8,880 to the Malaysian Association for the Blind, represented by Dr. S. Radha Krishnan, Vice President of MAB.
In this 2 month long campaign, from 11th August to 30th September, is aimed at creating awareness of eye health and proper eye care while raising funds for the Malaysian Association for the Blind by urging Facebook users to shoot a short video of themselves doing an eye exercise to help stretch the eye muscles, post it on their Facebook page with #bauschandlombmalaysia & #careforyoureyes and then tag three friends to do the same.
For each video posted, Bausch and Lomb Malaysia pledged to donate RM5 to the Malaysian Association for the Blind (MAB). The MAB provides the visually impaired with services and opportunities for greater participation, involvement and integration into society as well as promotes prevention of blindness.
Here's my video for the eye exercise canpaign and I invited 3 of my friends to join as well.
Not forget The Care for Your Eyes campaign managed to stir the interest of local celebrities and quickly became a star studded one, with many jumping into the bandwagon and posting videos of their own take on the eye exercise.
As a result, Facebook users saw a smorgasbord of videos from Malaysia Top Model Amber Chia, Miss Chinese Cosmos SEA 2012, 1st Runner Up, Kim Low, Celebrity TV Host Belinda Chee, Celebrity TV Host Daphne Iking, Celebrity TV Host Nadia Heng, Actress Atikah Suhaime, Malaysian singer and songwriter Diandra Arjunaidi, Malaysian You Tuber Joyce Chu, Radio Announcer Cassey Soo and Vivian Liu are performing the said eye exercise.
Amber Chia's Eye Exercise Video.
Joyce Chu Eye Exercise Video.
The Malaysian Association for the Blind provides the visually impaired with services and opportunities for greater participation, involvement and integration into society as well as promotes prevention of blindness.
For more info about Malaysian Association for the Blind You can visit their website.
http://www.mab.org.my/
http://www.mab.org.my/
“We are glad to be able to fulfill both our objectives of creating awareness of eye health and proper eye care while raising funds for the Malaysian Association for the Blind through the Care for Your Eyes campaign. With this, we managed to give back to the society while educating the masses on how they can better take care of their eye health. Being a leader of innovation, we hope to come up with more unique campaigns such as this in the future”, said Jake Kim, Managing Director of BAUSCH + LOMB, Singapore & Malaysia.
For real, I am really happy and excited to be a part of the campaign for create this awareness of eye health and proper eye care. In the mean time, I can help raising funds for the Malaysian Association for the Blind too! I am proud to have 2 of my blogger's friends to join me along. It was a really meaningful and encouraging campaign by BAUSCH + LOMB. I hope that I can join more of this type of meaningful campaigns again by BAUSCH + LOMB. Lastly I want to congrats for the success of this campaign by raising total of RM 8800 for Malaysian Association for the Blind on the World Sight Day 2015.
BAUSCH + LOMB
Website | Facebook
xoxo
yes, thanks for sharon for asking to be part of this campaign. It's meaningful that to see the amount that we raise can help them!
ReplyDeleteNo worries dear, thanks for taking part ler!! hehe
DeleteLooks good :) i needa do more eye exercise too haha
ReplyDeletelets do it together haha!
DeleteNice to see big corporation giving back to the community through al these efforts.
ReplyDeleteYeap definitely!
DeleteI miss this event. I really impressed with their event. Hope to hear more charity event from Bausch & Lomb
ReplyDeleteIt was a great event! Lets join again next time k <3
Deletenot bad! at least they give back. I am their loyal customer for more than 20 years now.
ReplyDeletewow that's super long! hehe
DeleteMeaningful event for the one whom need it... More charity for the needy!~
ReplyDeleteYes dear! The world need a lot of care from the society!
DeleteGreat that Bausch & Lomb do some charity to help those blind peoples as they really need all the helps. Good CSR.
ReplyDeleteYeah I was really proud that I can be a part of the charity too! hehe
DeleteWhat a great effort that B&L is doing to give back to the community. We can do our part too!
ReplyDeleteYea I think is a good thing they let other people to join this charity event too!
DeleteDid this eyes exercise before! Maple is so cute! :P
ReplyDeletewww.loveadelinelee.com
Yala she pattern alot XD
Deletegood to had eye exercise. must try it later.:)
ReplyDeleteSince we have to face laptop everyday is good that we did eye exercise always! hehe
DeleteThumbs up for raising RM8800 for a good cause. Hope the monies would be beneficial to those who need.
ReplyDeleteThanks Emily!
DeleteGood event for a good cause
ReplyDeleteYeap! hehe
DeleteVery nice campaign!! I support because my eye sight is not good too
ReplyDeleteMe too <3 Lets join next time k! hehe
DeleteThanks for sharing. It is a great campaign that teaches us to take care eye and do our part for the society.
ReplyDeletehttp://waiyee.blogspot.my/
Yea thanks Rane!
DeleteAww its great to see campaigns like this still alive.
ReplyDeleteYea I agree =D
DeleteBrilliant campaign and really good to see the community work.
ReplyDeleteYeap definitely!
Deletemeaningful and great effort by B&L. Yeah! Need to do more eye exercise for myself :)
ReplyDeleteCheers, https://siennylovesdrawing.wordpress.com/
Let's do it together then hehe!
DeleteMaple! You are so cute when you are suppressing your laughter <3 THanks for sharing, Sharon! We need more voices like you in this society :)
ReplyDeleteHaha! Too bad can't post your video here dear! hehe
Deletesuch a nice effort, giving back to the society. Support
ReplyDeleteNext time we do it again ya =D
DeleteThis is a very meaningful event. I just go for their grand launch but not this.
ReplyDeleteYeah I didn't went to this ceremony too! But wanted to share this good news =D
DeleteInteresting campaign to help the Malaysia Association for the Blind as well as to raise the awareness :)
ReplyDeleteYeah it was really meaningful as well =D
DeleteHaha... I joined the campaign and I tagged you too... ><
ReplyDeleteYeah! Thanks for the tagged love hehe!
DeleteThis is a very noble campaign for the less fortunate people. I think eyes are very important to us.
ReplyDeleteEye is our soul of our hearts <3
Deletetoo bad I couldn't join this campaign as I was working T____T Great to see good cause being contributed to the society! :)
ReplyDeleteIs okay! Just help spread the news around <3
Deletehey girl, so meaningful u all can helped them ;)
ReplyDeletethat for sharing, will join if sg have this type activities ;)
Yes let joins together next time <3
DeleteWhat a great cause! I am so glad they were able to raise funds for this!
ReplyDeleteit's good to see big companies doing this for the needy. i will definitely support them more for this.
ReplyDeleteYeah! Lets support it together next time too!
Delete