Hada Labo's New and Improved Lifting & Firming Range

To all the fans of Hada Labo, Hada Labo's launched their newly improved Lifting and Firming Range starting the January 2017. For many women, turning 30 signals a time to truly consider the best-suited skincare for their skin. It is a time to choose wisely a skincare range that is targeted at skin issues such as fine lines, wrinkles, loss of skin elasticity and collagen. 

Formulated to restore youthful radiance to the skin, the new and improved Hada Labo Lifting & Firming Range does just that! This improved formula targets the epidermis layer to realize youthful skin with firmness and resilience. 

I happen to be the lucky blogger to have the chance to understand and try out Hada Labo's New and Improved Lifting & Firming Range.The launching event happened at Roofino.

Famous Korean Actress Jun Ji-Hyun is Hada Labo ambassador for almost 3 years. I always love how her skin looks so flawless in her drama. I guess Hada Labo is her first beauty skincare secret! 

Some of you guys might be wondering there are already anti-aging series by Hada Labo, so what's make this series special? Scroll down for more insights.

Selfies with all the pretty bloggers!

All of us are presented with a simple de-brief of this product range. There are the two key ingredients introduce in this new and improved Hada Labo Lifting & Firming range, that is Hydrolyzed Elastin and Hydrolyzed Collagen.

This two key ingredients which work together at the cell level to create skin strength, firmness, and shape. The Elastin and Collagen are both essential to maintain skin firmness and elasticity. 

We have a really fun activity there using rubber band and chopstick. In this experiment, we are able to feel and enjoy how elastin helps firm and tighten our skin. 

Not only that this range is also infused with Elasgrow and Fermented Soymilk, an exclusive ingredient to boost collagen and elastin production that helps improve skin density, firmness and elasticity to keep skin visibly tighter, firmer and more lifted. 

This new and improved range is also upgraded with 4 types of Hyaluronic Acid to help deeply hydrate skin from the surface to the inner skin layers for a significantly soft, smooth and supple skin. It also contains powerful anti-oxidants properties to fight against the damaging effects of free radicals. 

Lifting & Firming Lotion Rich RM 67.50

This lotion is an essential first step after cleansing. It helps to awaken skin and drives moisture deep into the inner skin layers to prepare skin to fully receive the benefit of the next skincare regime that follows.  

Direction to use: 

Gently pat the lotion onto the face until thoroughly absorbed. For best results, use twice daily after cleansing.

I am a lotion user, I always use it after I apply toner on my face. Most of you guys understand how lotion provide moisture lock to our skin. Our face need lotion to help lock on moisture into our skin, by using this Lifting & Firming Lotion before any skin care regime.

Lifting & Firming Milk RM 70.90

A light-weight milk that easily penetrates deep into skin to restore youthful radiance and luminosity, leaving skin visibly firmer and smoother. 

Direction to use:
This can be applied twice daily after lotion/essence application. Gently pat onto the face until thoroughly absorbed. 

Don't get confused with the another bottle where that was the Lotion and this is Milk texture which is more smooth and easily absorbs into our skin.

Love its milky texture where leave our skin firm and light weight!

Lifting & Firming Cream RM 78.00

This velvety cream melts into the skin to provide an intense nourishment to strengthen and improve the skin’s youthfulness, leaving skin visibly lifted, firmer and more luminous. 

Direction to use:

After applying lotion/ essence, take a sufficient amount and apply evenly on the face and neck area. Gently massage and pat to allow absorption into the skin. 

Compare to the first two products, this cream texture is rich and more to intense nourishment to our skin.

Lifting & Firming Wrinkle Care Cream RM 74.90

A rich and nourishing cream that is designed to treat age sensitive contours around the lips and eyes. Regular usage of the Wrinkle Care Cream will leave the lines looking finer and smoother, revealing a plumper, more youthful and renewed skin texture. 

Direction to use:

Use this twice daily after moisturizing. Gently dab onto wrinkle-prone areas such as the forehead, eyes and lip area. 

When I knew that I can apply on eye area to reduce fine line, I was really excited! Eye area can be really dry and tired since I always stared at laptop 12 hours every day. It's really important to maintain your eyes to stay bright and youthful.

Lifting & Firming Essence RM 89.90

The Lifting & Firming Essence contains naturally derived Pomegranate extract and Lycopene, which boasts 100 times more antioxidant power than Vitamin E to fight signs of aging and pollution. It also contains Soybean Extract to help improve skin elasticity and boost collagen and elastin in the skin to reveal firm and youthful skin. 

Direction to use:

For best results, use after Hada Labo Lifting & Firming Lotion. Apply on palms and gently pat onto face until thoroughly absorbed. 

It was very easy to use, simple drop a few drop of the essence on your hand and gently dab all over your face. Since this Lifting & Firming Essence is formulated with High Performance Penetrating & Deep Moisturizing (HPP& M) Technology which has an active delivery system to drive moisture deep into skin to fully hydrate skin from the surface to the inner skin layers.This also works to prepare skin to receive the full benefits of skincare that follows. 

Lifting & Firming Mask RM 52.90

A serum-soaked mask enriched with anti-aging ingredients to deeply hydrate the skin and restore the skin’s youthful vitality. This soft cloth mask is designed with the right thickness to fit the face perfectly. 

Direction to use
Upon application, skin feels instantly revitalized, lifted and smoother. The Lifting & Firming Mask can be used once or twice a week as part of your skincare regime. 

Overall I have a really high expectation with this series. I love their newly improved formula with Hydrolyzed Elastin and Hydrolyzed Collagen, which work together at the cell level to create skin strength, firmness, and shape. In now even before we reach 30, it's important to start taking care of skin. 

Try to start added few anti-aging and firming products in your skincare regime every day. Even when you are not over 30, but nowadays due to pollutant and UV radiative everywhere, our skin starts to age faster too. Starts now before you regrets!

The Hado Labo Lifting & Firming range is pH balanced and free from alcohol, fragrance, colorant as well as mineral oil. It will be available at all major pharmacies nationwide starting January 2017.

Hada Labo skincare philosophy

PERFECT X SIMPLE

For ultimate perfection and ultimate simplicity

Hada Labo uses the finest, purest and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a "no more no less" philosophy in the formulation of its products for the "perfect" ingredients ratio to give optimal results. Unnecessary additives, colorant, fragrance and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness - Only the best for your skin and nothing else...

[About Mentholatum] 

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. The manufacturing is carried out in 26 locations around the globe and marketing in over 150 countries.

The company privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka Japan in 1988. Rohto is a major player in the Japanese Pharmaceutical market with top selling products. The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the World.