COACH Airways at Freeport A'Famosa Outlet, Malacca

Freeport A’Famosa Outlet is proud to unveil the world's first Coach Airways, a unique retail concept store, and café housed in a transformed 1981 Boeing 747-230B aircraft.

The ambitious project began in April 2021 and saw the successful acquiring, transferring, assembling, and completing the Boeing 747 in May 2023. With a length of 231 feet 10 inches and a wingspan of 195 feet 8 inches, the Boeing 747 was once hailed as the largest civilian aircraft in the world during the late 1960s. Today, it takes on a new role as the world's first-ever Coach outlet in a Boeing 747 aircraft.

Dato’ Dr Ammar Bin Abd Ghapar, Director General, Malaysia Tourism gave his speech at the launch of Coach Airways.

YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca gave his speech at the launch of Coach Airways.

YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca said, “Coach Airways is the latest addition to the heart of Malacca, which marks a significant milestone in the state's dedication to enhancing its tourism offerings for the public. This launch aligns with the objectives of Visit Malacca 2024 to achieve the targeted visitors. Beyond shopping, this establishment represents a symbol of luxury and prestige for all Malaysians, especially Malaccans”.

(center) YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca officiating the launch of Coach Airways Outlet, the world’s first unique retail concept store and café in a converted Boeing 747 at Freeport A’Famosa Outlet, Melaka.

(from right to left) Datuk Julian Lau, Director of Freeport A’Famosa Outlet receiving the FIRST RETAIL CONCEPT STORE IN AN AIRPLANE certificate from Christopher Wong, Chief Operating Officer, Malaysia Books of Records, and witnessed by (center) YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca.

Also present at the event was Dato’ Dr. Ammar Abd. Ghapar, Director-General, Tourism Malaysia, congratulated the management team of Freeport A’Famosa Outlet for achieving the Malaysia Book of Record’s recognition for the “First Retail Concept Store in An Airplane”, adding to the vast accolades of the state of Malacca to inspire Malaysians to excel in various fields to the extent of surpassing the world standards

The Outlet was also awarded the “Unique Retail Experience” of 2023 by the Malaysian Association of Theme Parks & Family Attractions (MATFA) earlier this month, signifying Freeport A'Famosa Outlet as a must-visit destination where fashion, history, and innovation converge to provide an unforgettable retail experience.

Aviation enthusiasts and shoppers alike can prepare to be captivated; The Queen of the Sky, as the Boeing 747 is affectionately known and now reigns as the Queen of Retail, offering an extraordinary fusion of aviation history and shopping. The spacious layout of the plane allows for a comfortable and memorable shopping environment reminiscent of the golden age of air travel when luxury and elegance were emphasized.

An entry pass resembling an air ticket will be given to customers upon entering the store to emulate an air travel experience right from the entrance via an air bridge. Customers will be able to explore the interior of the plane and its retail cabins to browse a curated selection of all-gender ready-to-wear, bags and travel accessories— inspired by the next generation’s expressive approach to fashion.

Datuk Julian Lau, Director of Freeport A’Famosa Outlet said, “This project has been in the works for the past two years and it took an immense effort by the team to redesign this mega Boeing 747 Jumbo into an exclusive one-of-a-kind retail destination by Coach”.

“Since the opening of Freeport A’Famosa, we have always strived to create various innovative 

experiences for all our visitors. This latest addition adds a feather to our cap to offer Malaysians and tourists a fun and immersive shopping experience where they can explore the cockpit, passenger, and lounge cabins while browsing the collections from Coach,” he added.

When I first enter Coach Airways, I am really impressed with the interior design of Coach Airways. The whole interior is in orange color and it looks very modern as well. I really get to immerse in the real experience of onboard a real airplane!

I'm your pilot of the day!

I like the new Coach Airways logo that you guys will keep see it during your visit to Coach Airways. It has the signature C from Coach and it has the airplane logo inside the C.

My outfit for that day I'm wearing this blue set from a local brand - The Red Bean Closet. I think it has a contra look to the whole orange interior color design of Coach Airways. I have been into blue and orange colors lately and these two colors do complement well with each other.

The whole interior of the first part of Coach Airways is exactly the design of a real airplane. I like the guest seating area with the Coach logo seating and the pillow! 

The whole area is quite lit! With the LED light from the ground, it makes this whole place so fun and modern. Although the whole lightning is quite orangey, all of us have a really fun time taking photos here.

Come with me to the next part of the aircraft 😝

To complete this blue outfit, I bring my Coach bag too! I also bought it from the Coach Outlet store, the color is nude khaki color and I wear my nude beige loafers too to complete this whole look.

Coach will also release an exclusive Coach Airways Collection featuring a selection of t-shirts, a passport leather case, wheeled carry-on luggage, and field tote and travel accessories such as luggage tags, pouches, and small wallets, printed with a limited-edition reimagination of the house’s iconic Signature.

In the second part of Coach Airways, where you can shop for Coach products, such as bags, wallets, ready-to-wear clothes, and more. 

The showcase of the Coach products in Coach Airways. It is really fun to be able to shop for Coach products in an Aircraft 😍

You can check out your Coach purchase at the end of the 3rd part of Coach Airways.

One of the classic Coach prints that you need to buy!

On the last part of Coach Airways, is this Coach Airways Cafe corner! My second favorite part of Coach Airways is the same LED lighting floor with the cockpit area.

Coach Airways at Freeport A'Famosa Outlet is set to provide guests with a distinctive and value-added shopping experience while attracting a broader customer base and driving sales. In addition to the retail space, the aircraft will be equipped with a welcoming area, an immersive gallery, and a contemporary café, providing guests with a space to relax and indulge in refreshments while enjoying the unique ambiance of the transformed aircraft.

I really like the small round booth where you can get your coffee or drinks here.

Lastly, there are also a few corners outside Coach Airways where you can take some amazing photos when you are here. I like the bridge here where the guest needed to queue here to go in Coach Airways. Where you can get an entrance flight ticket before you go into Coach Airways.

Another great view to shoot with the big Aircraft Coach Airways is also where you can shoot with the whole Aircraft Coach Airways.

The whole Coach Airways Aircraft is really huge to look at from the outside. Every guest must take photos with the Coach Airways Aircraft when they are here at Freeport A'Famosa Outlet, Malacca.

Lastly, I am really enjoying my visit to the launch of Coach Airways at Freeport A'Famosa Outlet, Malacca. Coach Airways is poised to become a global attraction that enchants guests with its fusion of retail and aviation, where imagination takes flight. Do come and check out the world's first Coach Airways now at  Freeport A'Famosa Outlet, Malacca.😎

About Us

Freeport A'Famosa Outlet has been a trailblazer in the outlet industry since its opening in January 2016 and has consistently sought innovative ways to engage customers and build a unique brand value. Designed with a Dutch heritage concept by a leading Australian architect, Freeport A'Famosa Outlet stands as an open-air mall, boasting verdant landscapes, five water features, a lake, four parks and lawns, a windmill, and a carousel. Spanning an impressive 180,000 square feet, the outlet offers over 80 renowned fashion, sports, and accessories brands. Additionally, a multi-purpose Exhibition and Convention Centre, featuring 20,000 square feet of column-free space, adds further versatility to the outlet's offerings.

Coach Airways Outlet

FAO Air Plane, Freeport A'Famosa Outlet, 

Jalan Kemus / Sempang Ampat Alor Gajah, 78000 Melaka