Sunplay’s “Sending Love & Care To The Ocean” Csr Initiative Enters Its 4th Year With New Coral Rehabilitation Project

Sunplay, Malaysia’s leading sunscreen brand, proudly announces the 4th consecutive year of its impactful “Sending Love & Care to the Ocean” CSR initiative. This year, the initiative takes a significant step forward with an exciting new partnership with Watsons and Reef Check Malaysia for a coral rehabilitation project on Tioman Island, reinforcing Sunplay’s unwavering commitment to ocean conservation.

In a pioneering effort, Sunplay has pledged to donate RM1 from every purchase of Sunplay Ultra Eco-Safe UV Lotion and other outdoor sunscreens sold at Watsons throughout September. This collective effort has successfully raised RM40,000, which will be used to restore vital marine ecosystems by planting coral fragments, essential for sustaining the diverse marine life of Tioman Island.

Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd, expressed her enthusiasm for this expanded conservation initiative and her gratitude for the partnerships that made it possible.

“We are thrilled to elevate our ‘Sending Love & Care to the Ocean’ initiative by collaborating with Reef Check Malaysia in a project that not only rehabilitates coral reefs but also engages the local community. This partnership embodies our enduring dedication to protecting these invaluable marine habitats,” Lim Mei Yuen remarked.

Coral reefs, often referred to as the "rainforests of the sea," are vital to the health of marine ecosystems. They provide habitat for countless marine species, protect coastlines from erosion, and support local economies through tourism and fishing. However, these essential ecosystems are under unprecedented threat from climate change, pollution, and human activities, making conservation efforts increasingly critical.

As part of the rehabilitation project, Sunplay and local islanders planted 400 coral fragments on Tioman Island. The initiative involved 15 local islanders, providing them with training and job opportunities in reef conservation, thereby contributing to the socio-economic development of the community.

This effort is not a one-time event; the commitment to coral rehabilitation continues as local islanders monitor the new corals to ensure their growth and survival, highlighting the importance of sustained conservation efforts for the well-being of our oceans.

INTRODUCING SUNPLAY ULTRA ECO-SAFE UV LOTION

In tandem with its conservation efforts, Sunplay is proud to introduce the Sunplay Ultra Eco-Safe UV Lotion. This reef-friendly sunscreen offers superior protection for both your skin and the ocean. This 100% physical sunscreen is free from harmful chemicals such as Oxybenzone and Octinoxate, which studies have shown to damage coral reefs.

The lotion features non-nano zinc oxide particles that form a protective barrier on the skin, reflecting UV rays without harming marine life. Enhanced with InvisShield Technology, it ensures a lightweight, non-white cast, setting it apart from other physical sunscreens. Sunplay Ultra Eco-Safe UV Lotion offers comprehensive protection against UVA/UVB, Blue Light, and Infrared Light and incorporates EcoProtect Technology to safeguard our precious marine ecosystems.

With this new product and ongoing CSR initiatives, Sunplay continues to lead the way in creating a healthier future for our oceans.

For more information on Sunplay’s “Sending Love & Care to the Ocean” initiative and to learn more about Sunplay Ultra Eco-Safe UV Lotion, please visit Sunplay Malaysia’s Official Facebook page.

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About The Mentholatum Company

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A. with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R. China, India, and Japan.

Manufacturing is carried out in 26 locations around the globe and marketing/distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company 

Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top-selling products in the eye care, topical, and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, OXY, Acnes, Selsun Blue, Deep Heat, 50 Megumi, Melano CC, Dermistry+.