Following the success of 11.11, Alibaba Group’s Tmall World, serving over 100 million overseas Chinese and beyond, will launch its ‘Double 12”, 24-hour holiday sale in conjunction with the festive season! Millions of products will feature special discounts and will be available to Malaysian consumers via the Mobile Taobao app on the 12th of December 2017. A special 3-day celebration in the lead up to the platform’s mega holiday sale event has also been planned in Malaysia, to encourage Malaysians to spread the Holiday cheer when they shop for their friends and loved ones.
“Double 12”, or more commonly known as “12.12” was first introduced in 2012 by Alibaba. The holiday sales event will run from midnight on 12 December 2017 for 24 hours. Malaysians are in for a treat this year with a wide range of products when fashion and accessories to home and living products go at unbeatable prices and discounts on Taobao and Tmall marketplaces.
